Designed for a High-End Hockey Arena Proshop by Palay
Display's Elements Division, the merchandiser was designed to fit the existing
dÈcor of the Pro Shop.
The 4-way Apparel Display meets the needs of the customer by providing a
cross-merchandising fixture for apparel and franchise merchandise while
maintaining a high-end appearance. The 4-way Display replaced chrome 4-way
racks. Slatwall on all four sides of this unit gives the versatility of changing
different slatwall hardware to fit the current merchandising trends in the
Arena's Proshop. At over 5 feet tall the unit could accommodate 2 levels of
apparel by using straight faceouts instead of chrome waterfalls. Cross
merchandising clothing with other items such as key chains and pennants can also
be achieved with slatwall display hooks. The top of the unit was kept flat to
provide for an additional display area.
The display was built of medium-density fiberboard (MDF) with a maple veneer
woodgrain finish. A maple veneer woodgrain kickboard is located at the bottom of
the unit. The unit was then stained with a custom mix. Cove molding was used on
the cap to give the unit an elegant look. Chrome Faceouts and Waterfalls are
currently being used on this unit, but the versatility of the unit is such
that other colors and hardware could be used.
 
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